Datalogic, a global leader in the automatic data capture and process automation markets, is rolling out its new vision technology for self-checkout that help eliminate shopper frustration and fight checkout shrink – and is an advance likely to make its way to micromarkets. These self-checkout technologies are on display at the National Retail Federation (NRF) Retail’s Big Show 2020 taking place Jan. 12-14 at the Jacob K. Javits Convention Center in New York City.
Eugene, OR-based Datalogic’s vision technology helps eliminate customer frustration by detecting products, interpreting shopper behavior and providing retailers with new ways to make self-checkout hassle free. As more retailers deploy self-checkout lanes to speed up the checkout process, many consumers are left to figure out scan and checkout. Shoppers often lack the experience to efficiently scan items, which can lead to multiple scan attempts, frustration, shrink and longer queue lines — the exact opposite of personalized service.
Datalogic vision technology can identify items at checkout and recognize shopper behavior. Rather than only rely on a barcode, Datalogic solutions can detect and recognize items using packaging information. This technology protects retailers when shoppers alter barcodes. Scanning the barcode of a $2 bottle of bulk wine when $80 of premium wine is detected, for example, can generate an instant exception for the POS system.
Datalogic vision technology speeds up the shopping process by being able to identify types of produce at self-checkout. This greatly reduces the time shoppers spend looking for produce items on the self-checkout display. Often, an item is presented to the scanner with an obscured barcode causing re-scanning and slowing the checkout. Datalogic vision technology can detect the item without the use of the barcode, making scanning faster and easier. The technology can also be used to alert store personnel when shoppers are scanning items without a barcode detection, so staff assist the shopper. This feature also protects retailers when shoppers feign scanning to take items without payment.
“Retailers of all types are adding self-checkout registers in response to consumer preferences, with an eye on redirecting personnel to help shoppers throughout the store. This trend makes for an improved shopping experience but can negatively impact both shopper and retailer at the checkout if the technology isn’t fast and efficient,” said Nick Tabet, fixed retail scanner product marketing leader of Datalogic. “Technology that makes scanning easier can help eliminate shopper frustration at the self-checkout and speed up the process to move consumers out the door faster.” Shoppers with smaller baskets are looking for a quick checkout experience. Datalogic vision technology is focused on providing what shoppers and retailers really want, he added.
Also on display at the NRF Big Show is Datalogic’s new Memor 20, a rugged, industrial PDA, created to face the toughest enterprise challenges and support multiple applications in various environments including retail stores, manufacturing plants, warehouses, field mobility, hospitals and home care facilities.
Designed for enterprises with the greatest mobile challenges, the new Memor 20 is a full-touch device that delivers ruggedness, power and performance in a smartphone form factor with the user-friendly experience of Android.
“We designed the Memor 20 for enterprises that have the most demanding mobile requirements, such as: retail distribution, where employees are up and down aisles and using forklifts; retail stores for assisted shopping, mobile POS, inventory management and price verification; transportation/logistics where drivers are out on the road and required to log each package during long delivery days,” said Tom Burke, Datalogic vice-president of mobile product marketing at Datalogic.
The Memor 20 has one of the largest PDA full touch displays available, thereby maximizing the application user interface, while still in a compact and rugged, yet modern form-factor. This greatly enhances the ability to seamlessly accomplish tasks with the utmost accuracy for multi-channel visibility.
Other features include a powerful Qualcomm processor, Qi compatible wireless charging and swappable battery. Exclusive accessories such as the Smart Dock offer a unique locking function that secures the device to avoid unauthorized use, loss or theft, and enhancing the accountability of each employee.
The embedded Datalogic 2D ultra-slim imager — with Datalogic patented “Green Spot” technology for good-read confirmation — is the thinnest on the market and is ideal for price checks, inventory, click and collect fulfillment, order entry, ticketing, delivery, and many more critical uses in retail operations. Front and rear hi-resolution cameras enable versatile image and video capture for demanding multi-media applications.
The novel secondary notification display on the top of the device allows users to immediately see a preview of incoming notifications, improving the user experience and productivity for multitasking in hands-free environments.