A self-pick up option for customers would soon be introduced.
GrabFood announced the launch of its first cloud kitchen in Singapore and upcoming unified merchant app.
Located at the Hillview residencial area in Bukit Batok, the food delivery platform’s cloud kitchen is expected to house ten restaurant brands, offering the app’s most frequently searched food items such as bubble tea, mala and soup, as well as highly-demanded Japanese, Thai and Indian cuisines.
The cloud kitchen will also introduce three new virtual concepts: Lady Boss Mala, Waboru and Tiffin Wala. The location also houses GrabFood’s sixth namesake food hub that offers popular hawker food and beverages from packaged food brands like Tiger and Heineken.
“We hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pick up or dine in,” GrabFood Singapore head Dilip Roussenaly said in a statement.
The food delivery brand currently runs 50 cloud kitchens across five Southeast Asian countries.
In 2019, Grab’s food delivery arm has sought a 173% increase in the number of their active users in Asia. It operates in 271 cities across seven Southeast Asian countries.
Meanwhile, GrabFood is slated to launch a new merchant app which would integrate services from Grab Financial Group and GrabAds intended to aid partner businesses to track their performances and operations.
A self-pick up option would soon be introduced to allow customers to order meals in-app before arriving at their choice food outlet.
Moreover, operational efficiency is promised as merchants with their own delivery fleet would soon be allowed to tap into Grab’s customer base through point-of-sale integration.